Friday, 4 November 2011

Cover with Confidence

KEROMASK is an unrivalled cosmetics range designed for all skin types and suitable for disguising all skin imperfections, including: acne, vitiligo, rosacea, scars, under-eye circles and unwanted tattoos.

The unique Keromask range includes 24 shades of foundation (£14.99 each), ensuring a perfect colour match for all complexions, as well as four finishing powders to guarantee results are waterproof, smudge-proof and heat resistant.

The best thing about the Keromask range is that it’s also easy to apply, smooth, soft, contemporary and unlike most camouflage cover up - gives a very natural look. With Keromask the application choice is yours. For a light, day time look use a small amount all over the face, or, for covering under-eye shadows, pimples, or any skin imperfections, simply layer the product for better cover-up.

Keromask understand that skin imperfections can seriously affect people’s self confidence and diminish their quality of life, so has specially formulated this collection to provide effective and durable coverage – giving you the power to cover with confidence.

“When you give someone the means to change something they dislike about their appearance, it doesn't just change the way they look, it changes how they feel.” - Celebrity Make-Up Artist, Eryca Freemantle

KEROMASK FINISHING Powders, brushes and facial wipes.

The Keromask range contains everything you’ll need to complete your new look:

Keromask Finishing Powders (£15.99) come in four shades (translucent, light, medium and dark) ensuring a perfect colour match for all skin types. The finishing powders not only set the foundation, helping to keep it in place, but also prepare the skin for additional ‘dry’ products to be applied, e.g. eye shadows and blushers. Once the base is set, any additional products will easily glide onto the skin.

Keromask Application Brushes (£14.99 for travel and £19.99 for larger set) are specifically designed for the most natural application of the Keromask cream and finishing powders. The natural hair bristles help glide the product onto the skin for a smooth application - covering imperfections without looking heavily made-up.

Remove Keromask foundation creams and powders with Keromask Facial Wipes (£4.99); specially designed to be extremely gentle on delicate skin, and extra-wet to lift the colour away.

You can also buy a fantastic Keromask Starter Kit for just £2.99. Perfect if you’re unsure of the right shade for your skin tone, each pack contains a selection of shades to suit light medium or dark complexions, all four finishing powders as well as a white and yellow mixer, allowing you to experiment at home before committing to buy the full sized products.

Keromask is one of the few camouflage make-up brands trusted, used and recommended by the highly trained dermatology practitioners at the British Red Cross Skin Camouflage Clinics. It is also recognised by the British Medical Association and remains as one of the few brands listed by the National Health Service as an effective solution for the 1 in 4 people in the UK who live with a skin condition. You can visit the brand new site now for advice on make-up application, useful contacts for those suffering with skin imperfections, a place to upload your own experiences of covering up as well as step-by-step make-up videos by Eryca Freemantle on how to cover up everything from under-eye shadows to vitiligo.

There are 24 Keromask shades in total, suitable for all complexions.


Using the tip of your brush, take a small amount of Keromask foundation and place on the back of your hand, mixing it until it becomes slightly warm

Note: If you are blending colours to match the skin tone perfectly, clean the brush tip with a tissue and take your second colour. Mix the colour (or colours) well

The best technique to apply Keromask is using a professional Keromask foundation brush. Take the brush you are going to use and stroke with product. Remember less is more

Starting in the centre of the forehead; work the foundation into the skin using long strokes with gentle pressure. The foundation should be applied over your favourite skincare. Remember you can always add more foundation to specific areas

Make sure the foundation blends well all over the face – don’t forget to include the eye sockets, eye lids, under the eyes, corners of the eyes, around and under the nasal area, and under the chin. Blend from the chin line down to clean skin to remove any give-away lines and remember to blend into the hairline too


· Twist the pot to ‘grind’ the powder loose
· Open powder container and place a small amount of loose powder directly onto the centre of the brush. Blow away any excess powder
· Using circular movements, lightly blend the powder on the face (or specific area). This allows the powder to sit naturally on the desired area and penetrate into the cream
· Continue to swirl the brush in circular motions until all traces of the powder have disappeared. This method removes excess powder while still allowing the powder to set, giving a smooth, natural finish
· We recommend you use Keromask professional brushes for the best results

Keromask is available from For more information on camouflage cosmetics visit

For further information, images or samples, please contact Jasmine Wicks-Stephens or Katie Harris at Pegasus PR 01903 821550 / /